Jumprize

JUMPRIZEというブランド
ONE AND ONLY

The concept that has remained unchanged since the founding of Jumprize is defined as "practical fishing".
Yuki Inoue follows every Jumprize project, from CAD and CAM data to molds.
From the beginning of designing a lure, the Jumprize team strives to ensure that the final result is perfect.
Repeated fishing tests are carried out until the expected result is achieved, whether in the rain, the wind, in any season of the year.
This way they can test the reaction of the fish for days, months and sometimes years, continuing to challenge the limits of the lure.
Each lure is made with care and attention, so as to offer the market an innovative product that is completely different from everything else.
The release of each individual lure never happens in a hurry, but only when the product is perfect.
This is and always will be Jumprize!